An end-to-end solution integrating AI moderation with human-in-the-loop agents to proactively combat evolving digital threats and deliver significant results with speed and precision
IRVINE, Calif., April 16, 2025—
Alorica Inc., a global leader in digitally-powered customer experiences (CX), today announced its joint venture with tech startup
Musubi Labs to pioneer a groundbreaking system that sets a new industry standard for real-time, AI-driven content moderation. This powerful digital trust and safety platform blends Alorica’s moderators with Musubi’s adaptive AI model, delivering a first-to-market solution for scalable automation with expert human oversight. Whether safeguarding social media platforms, streaming services, e-commerce marketplaces or gaming communities, this collaboration enhances compliance, efficiency and user safety.
“As online communities continue to grow and bad actors exploit generative AI for malicious activity, traditional models are struggling to keep up—making the need for smarter, scalable solutions more urgent than ever,” said Mike Clifton, Alorica’s Co-CEO. “This strategic relationship further strengthens Alorica’s leadership in AI-driven content moderation, reinforcing our commitment to investing in transformative technology that empowers businesses to protect their users, maintain brand trust, mitigate reputational risk and drive operational excellence in the ever-evolving digital landscape.”
Key Benefits of Alorica’s Digital Trust and Safety Platform:
- Faster, Smarter Decision-Making – Detects 64% more bad actors and harmful content, accelerating decisions 500 times faster than traditional methods.
- Unmatched Reliability – Reduces errors by 89%, ensuring culturally sensitive and contextually relevant decisions.
- Cost and Operational Efficiency – Slashes costs by over 65%, optimizing workflows and enabling seamless scalability.
- Holistic Content Governance and Compliance – AI-driven workflows ensure robust enforcement of content policies while human oversight guarantees cultural sensitivity and nuanced decision-making.
“We couldn’t be more excited to partner with a forward-thinking, digital-first leader like Alorica,” said Tom Quisel, Co-Founder and CEO, Musubi Labs. “Their innovative approach and deep experience in trust and safety align perfectly with our mission to revolutionize the space with holistic, AI-enabled content moderation to protect user-driven platforms.”
“By advancing our vision of ‘Human + AI’ into the trust and safety space through our partnership with Musubi Labs, we are delivering a content moderation strategy that outperforms the competition—at a fraction of the headcount and cost,” said Max Schwendner, Alorica’s Co-CEO. “Unlike traditional models that struggle to scale, our proactive approach ensures real-time threat detection, greater accuracy and significant cost savings, while maintaining expert judgment for complex cases. We embed safety by design into every client engagement, setting a new industry benchmark and achieving remarkable results without the massive operational footprint.”
About Alorica
Alorica is the global leader in designing and deploying tech-enabled customer experiences (CX) at scale. As a full-service, strategic CX partner, we combine next-gen technology and managed service expertise with a digital-first, human-focused approach. Our 100,000+ experts across 17 countries— including agents, technologists and solutionists—empower brands around the world with tailored interactions customers crave. Through our multifaceted technology portfolio and 150% YoY investment in digital innovation, our clients have access to pioneering technology and digital transformation results that include a 120% increase in engagement, 45%+ in contact reduction, and 20% in cost savings. Alorica’s proven track record of delivering best-in-class performance for 25+ years has resulted in world-class customer and employee satisfaction scores along with long-term loyalty. To learn more, visit www.alorica.com.
Media Contact:
Sunny Yu
[email protected]
